In our previous entry in the Online Auction How To series, we touched on some of the best practices to boost the online presence of your auction business naturally, ranking higher in search engines with SEO. However, if you really want the right bidders to find your auctions, it's going to take more than good SEO practices.
For better or worse, online marketing is largely a pay-to-play field now, and this trend only strengthens every year. If you want to guarantee that your content is going to be seen, you're going to have to spend some money.
Luckily, even a little bit of a marketing budget can go a long way. Today we'll be looking at the biggest market for digital advertising in the game today: Facebook. How to make your ads, how to target them to the right people, and how to get those people to pay attention.