The real estate industry is expanding with great virility, as a result of the evolution of online auctions.
Topics: Auctioneer Questions
There are treasures everywhere you look. Rare things. Exquisite things. Glorious, decadently opulent things. Tarnished things. Rusted things. Obscure, indistinguishably dull things. These objects are not in a gallery, a museum, or a royal palace. These items are not in a yard sale, an attic, a basement or garage. They’re all available for purchase online. The digital marketplace is revolutionizing how antiques are being bought and sold due to the inefficiencies of cluttered antique shops and the competitive connections facilitated through online marketplaces.
Topics: Online Auctions
At Sharp Auction Engine, we're constantly looking for new opportunities to help auctioneers better engage with their bidders. We'd like to share some easy to use apps we've heard great things about! How many of them do you already use??
It’s opening day of your online auction. You’ve got beautiful, crisp pictures of your items, wonderful descriptors, and a website that wows! You are ready to make some serious money. There's one problem, where are all the bidders?
In our previous entry in the Online Auction How To series, we touched on some of the best practices to boost the online presence of your auction business naturally, ranking higher in search engines with SEO. However, if you really want the right bidders to find your auctions, it's going to take more than good SEO practices.
For better or worse, online marketing is largely a pay-to-play field now, and this trend only strengthens every year. If you want to guarantee that your content is going to be seen, you're going to have to spend some money.
Luckily, even a little bit of a marketing budget can go a long way. Today we'll be looking at the biggest market for digital advertising in the game today: Facebook. How to make your ads, how to target them to the right people, and how to get those people to pay attention.
Search Engine Optimization. It's the multi-faceted, often murky set of standards by which all websites are judged and ranked by search engines. A good SEO strategy will ensure that your desired audience (ready-to-go bidders, in this case) finds your website naturally and easily.
The rules that govern best SEO practices are constantly changing, trying to keep up with the algorithms that the various search engines keep updating in an effort to follow the evolving technology and trends of the Internet and bring the best results possible to searchers.
Luckily, there are some hard and fast rules that remain relatively constant throughout the various iterations of SEO algorithms, and resources available to help cover those bits that do change. Let's take a look at some of the general best practices to ensure that your website is optimized in the best way possible for bidders to find your auctions.
The prospect of signing a contract of any kind can make most people nervous - and with good reason. You're making a commitment, usually for a lengthy period of time, with no certainty about how you'll feel about this commitment months down the line. With certain kinds of services and arrangements a long-term contract might make sense, but does everything have to involve one?
We don't think so. When it comes to your software provider for online auctions, you should be wary of being forced into a long-term contract. If it's the only option the company offers, this could be a red flag.
Let's take a look at some of the reasons these contracts frequently work against the interests of auctioneers, as well as some general language and clauses to be wary of when signing any kind of contract.
You don't have to get married to your auction software provider.
They say a picture's worth a thousand words...and when it comes to selling things on the Internet, that might actually be an understatement. High-quality, professional-looking photos can absolutely be the difference between an auction that is a total failure, and one that is a runaway success.
For the next entry in our Online Auction How To series, we'll be taking a look at some of the best practices for photographing your items, and what equipment might be necessary to do so. While there will be some small initial investment when you first start out, we promise it will be worth every penny.